McDonald’s Ñapapitas Campaign

Being part of a change of being able to project something that many McDonald’s consumers face daily when ordering with the creative team of TBWA San Juan worked the so-called The Lucky Fry where a division was created in the packaging so that the consumer has a ñapa of Potato Wedge. This was a theme that was presented to the public for the date of April Fool and on July 12 it had a presence in its locations throughout Puerto Rico. A concept that caught the attention in Puerto Rico as in Latin America and the United States. He was the winner of many awards at Cuspide 2019 and among others within McDonald’s Latam.